My Website with DudaMobile

The original Website of the Independent Jeweler "Harry Winston":


My new mobile customize website:

BUZZANDGO

+ BUZZANDGO

• Some individual can spread information faster than usual media

• It's easy and simple to tag something, picture are more understandable 
• link tourist brand and digital influencers
• The important concept: identify-manage- create- increase- measure

• Select and/ or collect the interesting/ the best influencers

• This support (buzzandgo) a like a catalog of the influencers 
• This support is a kind of database that manage your project (campaign) , see the results for instance

Influence Marketing Campaign for an hotel chain

Influencer Marketing

Influencer marketing can benefit the hospitality and luxury industry better than ‘traditional’ Marketing for:

It's powerful, social, "cool" your are in the trend people talk about you, you can have financial benefits because of the demand, boost your SEO.

• Optimize your brand image in people mind by using models or celebrities

• Stay in touch / be visible,for instance: in the media or mention by your friends, blogs you like

• Follow social interactive fast evolution
Powerful way to be easily found
To be known by others thanks to followers, famous people

• Reach many people and segment of population

• Increase your credibility (they tried, tasted, practiced, felt,…); they know what they are talking about

World cloud & Canva... Amazing Tool!

1. Using a funny and interesting tool: 

• Jason Davies: Wordcloud

• Worditout

2. Creation of my Visual Profile:

Using Canva, I was able to create my new visual profile.

 

Gen C hotel concept

•  Hotel Moxy

The major color of the site is black and pink so the pick catch the eye like in night club with flashy colors. There is a lot of moving picture it’s like they telling a funny story for youth. They invite us to try and stay because of the catch sentences such as "Do not disturb". They look very close to use for they are using social media ( Intagram); with the cell phone when you click on instagram picture you have an easy access to their platform, and on the first page you have messages like on facebook.

• Citizen M

They use a lot of social network and communication platforms like facebook and twitter. they have good views on Tripadvisor. You can see what a room can looks like, free WiFi. Restaurant an bar are open 24h, An easy and quick check-in or checkout. I like the design of the web site and of the hotel. 

• Virgin Hotels

They have free WiFi and apps, they are connected with a lot of social network. they offer a lot of possibility to make your trip easier (to help you to go somewhere, to go shopping. They have a lot of nice picture of foods, rooms and other service of the hotel. I ike the way the the picture and the reference is organised.  

• CityHub Amsterdam

Check-in or checkout at any time, free WiFi, you can event use your connected-watch for the beverage service. The offer you to to meet locals that can help you to discover the city. It's a sharing accommodation concerning the bathroom and the toilet.   

• Radisson Red

Connected with lots of social networks, the first picture of the web site make me feelcloose to the youth with street writing. some picture make you feel in the 3 dimension, you can zoom in the picture.  

• Okko Hotels

It simple and soft with the design and the sketch.

Very connected with social and professional network (Linkedin).

The Customer Journey to Online Purchase

·         Choose same criteria- 2 different countries:

• Comparing marketing channels between France and Japan for medium business in the Auto& vehicles industry:

-          First we can observe that for French people there are no important gaps on the timeline. For Japanese people they do one step and it takes a long time before going to the next step.

A. French journey

B. Japan journey

1. In France by analyzing the timeline (Figure A) we can say that generally when someone want to buy a car the first reflex is to ask relative for advice, then they use Generic Paid Search ( maybe during their research) or the use the ad displayed on the screen (display click). The next stage is to use the organic search, for instance go on the web site of the manufacturer. Afterwards they use brand paid search to helps them gain awareness of their future purchase. Finally to purchase they use the e-mail or go directly buy the car.
2.   In Japan (Figure B) contrary to France before to buy a car the go on the social media, then after a long time, then they use Generic Paid Search (maybe during their research). After the use they use brand paid search. The next stage is use whether the organic search or ask relative for advice then use the e-mail the final step is to go to buy the car.

On the whole in a decision journey people may use almost 5 screens included: the computer, the laptop, the cellphone, the tablet and connected-watch.