It's powerful, social, "cool" your are in the trend people talk about you, you can have financial benefits because of the demand, boost your SEO.
• Optimize your brand image in people mind by using models or celebrities
• Stay in touch / be visible,for instance: in the media or mention by your friends, blogs you like
• Follow social interactive fast evolution
Powerful way to be easily found
To be known by others thanks to followers, famous people
• Reach many people and segment of population
• Increase your credibility (they tried, tasted, practiced, felt,…); they know what they are talking about
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